For those that follow Love Cupcake on Twitter you’ll have seen the buzz and excitement when we got asked to showcase our cookie brand “Cheri Bakewells” in the VIP section at Essex Fashion Week 2011! Not only are we huge fashion fans, but it gave us a chance to show everyone what we do at Cheri Bakewells!
Following a brainstorm, with cake of course 
We got to work in baking our Vanilla Pod biscuits, Dresses, Underwear, Swimwear, Shorts, Men’s Undies & some squares for our “Keep Calm and Be Reem” biscuits, followed by an icing marathon to ice and pack the hundreds of biscuits ready to head to EFW!
Arriving at Woolston Manor in Chigwell, we entered into marquee to see the huge white runway stage, and sparkling star floor! Gorgeous models floating around and mayhem through the venue of everyone in a buzz to get things ready for opening! Entering into the VIP section we were greeted by the huge glowing display by Essex Couture who were showcasing their new perfume “Essex Girl” and providing the VIP’s with Champagne! Uber Glam!
We set up our biscuit treats alongside Lucie from Wonderland Bakery, Lily from Sunshine Cake Heaven and Vic from Black Vanilla Cupcakes – who did an annoyingly delicious mini red velvet! haha! There was even a yummy sweet buffet haunting me all day from Hayley Jane Events!
Throughout the day we were treated to an amazing fashion show with some of my favorite brands like Kandi www.kandikidz.co.uk, Essexy Legs www.essexylegs.co.uk, Jennifer Hibbert www.jenniferhibbert.com, Arthur & Betty www.arthurandbetty.com as well as Nicola Goodger launching her cute new brand of tees! You can take a look here http://nicolagoodger.co.uk/shop/ – and using a quote from one of her quirky tees…. My heart belongs to Essex!
Cheri Bakewells bespoke iced biscuits went down an absolute storm and due to the high demand for them, we had to hold a box back for later in the evening! It was cookie crazy! Towie’s Frankie Essex said she loved them so much she ate two, and took a third home for her brother Joey Essex who later tweeted about them (see here http://twitter.com/#!/JoeyEssex_/media/slideshow?url=pic.twitter.com%2FvDtstUvC)! Nicola Goodger thought they were super cute, and Chloe was in awe over the cute underwear cookie we gave her to take home! xx We also bumped into the very glam “2 Shoes” from this years X Factor, who stopped to chat about our fab cookies and pose for a snap! We even bumped into Umar Kamani from the amazing www.boohoo.com who thought our cookies were great! He was such fun and a genuinly nice guy too! x
Our highlight of the day had to be Loose Lady Carol Mcgiffin who was cracking up when we gave her one of our “Keep Calm and Be Reem” cookies! She loved it so much she said she wanted to write about it in her column – how amazing! She happily posed for a hilarious picture and continued to party the night away!
All that was left was to party the night away – and what a night it was! Well done to Adam, Danielle and the rest of the EFW team on a fantastic day! xxx
For a full look at all of the photos from Essex Fashion Week visit us on Facebook at www.facebook.com/LoveCupcakeEssex or www.facebook.com/cheribakewells.biscuits.essex
Mrs LC & Miss CB xxx
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